Décor 2 Ur Door (D2D), a custom design company specializing in dorm/apartment, sorority, teen and home bedding and décor, turns 10 years old this year and is celebrating its growth and success.
D2D, which retails exclusively online at www.decor-2-ur-door.com, runs out of its home base in Wellington, where it manufactures, sews, assembles and ships everything from pillows to entire pre-decorated rooms.
Owner Robin McDonald started the business in 2006 after her daughters, Amanda and Megan, graduated from Wellington High School and left the nest to attend college. After they graduated from Florida State University, the two joined their mother to help run the rapidly expanding family business.
“This truly is a dream job,” said Amanda, the older sister and D2D marketing director. “Being able to do what we love, with the people we love the most… it doesn’t get much better than that!”
From its humble origins as a one-person niche business operating out of the family’s garage, D2D managed to survive the economic downturn and subsequently thrive due to a simple philosophy: provide custom-designed rooms that any neighbor would envy.
This philosophy continues to pay off, as evidenced by D2D’s feature on Good Morning America and its large social media following.
“This is the American dream: Stay-at-home mom takes an idea to fruition and now allows other stay-at-home moms the ability to earn income from their homes without sacrificing the value of family,” Robin said. “It has been an unexpected joy to have my daughters partner with me on this adventure.”
Despite their success, the mother-daughters trio is far from complacent. In addition to the regular products they sell, such as custom pillows, designer bedding and monogrammed everything, Robin and her team are constantly brainstorming new ideas to stay competitive.
“It’s challenging,” said younger daughter Megan, D2D’s creative director, “but we’re passionate about what we do. Our favorite hobby and our livelihood happen to be the same thing, and I think that’s what keeps our products bold and fresh — we have fun with it, and it shows.”
Offering designer-created bed-in-a-bag sets, as well as an entire design-your-own platform, Décor 2 Ur Door can transform any room.