Leadership at Eau Palm Beach Resort & Spa recently announced that Michelle Phillips of Wellington will serve as its new director of brand management. A hotelier of the resort since October 2013, Phillips will now be responsible for ensuring that all aspects of the resort’s marketing and guest experience live up to its brand promises. In addition, Lindsay Dufresne was hired as marketing manager.
Phillips has been instrumental in the success of the newly rebranded Eau Palm Beach Resort & Spa. She started just after the resort officially transitioned from a national brand to an independent luxury resort. Since that time, the resort has earned consecutive AAA Five Diamond recognition and its first ever Forbes Five-Star award earlier this year. The resort was one of only eight properties in the U.S. to achieve the Forbes Five-Star award in 2016 for both the resort and spa.
“Michelle is the perfect person to lead the Eau Palm Beach Resort & Spa through its next phase of branding,” said Michael King, chief operating officer for Eau Palm Beach. “Her focused and vibrant personality personifies Eau Palm Beach’s serious commitment to being the resort of choice for sophisticated fun.”
Phillips earned a bachelor’s degree in communication for business and a master’s degree in integrated marketing and management communications, both from Florida State University. She was hired by Eau Palm Beach Resort & Spa as a marketing manager, and after much success, was promoted to assistant director of marketing and brand management in 2015.
“I believe life is short, so you should work somewhere you love, and that could not be more true for me,” Phillips said. “It is truly an honor to be able to lead the branding efforts for the amazing Eau Palm Beach Resort & Spa.”
A Wellington resident, Phillips enjoys spending time with her family on the weekend, including her husband and 4-year-old son. She also participates in Eau Palm Beach community initiatives, including Habitat for Humanity and AVDA.
Lindsay Dufresne, a marketing and communications professional with more than 12 years of experience, was hired to support the resort’s branding and marketing efforts. Dufresne will be developing, leading and implementing strategies and tactics for advertising, marketing promotions, collateral and e-mail campaigns. She holds a bachelor’s degree in communications and public relations from Marist College.
For more information, or to book a reservation, visit www.eaupalmbeach.com or call (561) 533-6000.
ABOVE: Michelle Phillips