In September, Wellington-based company EquiParent achieved significant international acclaim when its locally invented product, the Original Boot Jacket, was named the winner in the Equestrian Wear and Lifestyle Category at the BETA International trade show. The event, held at the NEC Convention Center in Birmingham, England, showcased innovative new products introduced to the UK market.
The Boot Jacket has been available in the United States for a few years, with distribution in various tack stores nationwide, including the Takeria and Tack N Rider locally. It has developed a loyal following among members of riding organizations, such as the Interscholastic Equestrian Association (IEA), Pony Club and the Intercollegiate Horse Show Association (IHSA). Feedback from international riders suggested strong potential for the product’s success overseas; a sentiment confirmed by its recent recognition.
The selection process at BETA International involved independent judging of 39 entries across more than five product categories. The Boot Jacket stood out among competitors and was honored as a blue-ribbon product, validating its innovative design and appeal to equestrians worldwide.
Abbi Bentz, founder of EquiParent, expressed enthusiasm about the positive response to both the Boot Jacket and the Ready to Show Garment Bag.
“The feedback we received on this product, along with the Ready to Show Garment Bag, was just what we had hoped for,” she said. “Our goal was to confirm interest in EquiParent products in the UK, and based on the feedback received, we are in the process of setting up distribution and have orders pending with some of the largest retailers in the UK.”
Liz Ormesher, event director at BETA International, commented on the event’s impact.
“Being able to see and learn more about the new products entered for these awards has been so interesting,” she said. “The dedication and ingenuity shown to solve the problems and pain points of equestrians and their horses, to make everyone’s lives better, was so impressive. It also clearly signals a bright future for the industry and its continual work to ensure the horses we all love and care for are looked after and supported in the best way possible.”
EquiParent’s brand motto, “Equestrian Tested… Parent Approved,” reflects the company’s commitment to developing products rigorously tested by equestrians before being released under the brand. Most EquiParent products are available online at www.equiparent.com. The company will host a booth during the 2025 pre-season shows at Wellington International.
