Agri-Marketing Meeting July 11

The Florida Chapter of the National Agri-Marketing Association (NAMA) will hold its next chapter meeting Wednesday, July 11 at the Ritz-Carlton in Palm Beach. It will feature a presentation by Dr. Tracy Irani of the UF/IFAS Public Issues Education (PIE) Center.

Lyn Cacella, marketing manager for Farm Credit of Florida, is the Florida chapter president and national membership committee vice chair. The Florida Fertilizer & Agrichemical Association, Southeast Agnet Radio and Farm Credit of Florida will be sponsoring the lunch-and-learn event.

Dr. Tracy Irani, a professor in the Department of Agricultural Education & Communication at the University of Florida and development director of the PIE Center, will present cutting-edge research intended to help agribusiness marketing professionals successfully communicate with consumers of ag-based products.

Words and phrases like “farmer,” “food safety” and “best management practices” are all terms commonly used to describe Florida’s agriculture industry, but how are these terms understood by members of the general public?

For more information about membership in the Florida NAMA Chapter or for participation/sponsorship of the upcoming UF/IFAS PIE luncheon meeting, contact Lyn Cacella at (800) 432-4156 or