First Watch Restaurant Opens In Wellington

Award-winning breakfast, brunch and lunch restaurant First Watch made its debut in Wellington on Monday, Jan. 28 with the opening of a restaurant in the Plaza at Wellington Green. Located at 2335 S. State Road 7, the new 4,064-square-foot restaurant features an outdoor patio and holds an end-cap space in the Office Depot-anchored shopping center.

“First Watch boasts a delicious and unique menu featuring items made from only the freshest ingredients,” said Chris Tomasso, chief marketing officer for First Watch. “We believe this, along with our fast and friendly service, will cater perfectly to Wellington’s family community.”

As the company kicks off its 30th year, its aggressive growth strategy continues to evolve in its home state. News of the Wellington restaurant comes on the heels of two other recent announcements for locations in Florida, in St. Petersburg and Winter Park, opening in the first half of 2013.

The opening of the First Watch restaurant in Wellington brings the total number of restaurants in Southeast Florida to five. First Watch has 37 restaurants in the state and more than 100 nationwide.

The new restaurant features an interior design concept known as “Connect.” It connects traditional First Watch design elements with contemporary executions by maximizing natural light provided during the restaurant’s daytime hours, and incorporating color tones intended to convey the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

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