The Wellington Chamber of Commerce recently held a ribbon-cutting ceremony for Louise Smith Consulting located at 13279 Bedford Mews in Wellington. Owner Louise Smith has extensive marketing experience, having worked in senior management positions in charge of marketing at companies such as Apple, Hitachi and BEA Systems, as well as various nonprofit organizations.
Smith was born in Arlington, Va., raised in Lancaster, Pa. and moved to the San Francisco Bay area during high school. She received her bachelor’s degree in sociology and psychology from San Jose State University and a master’s degree and Ph.D. from Stanford University.
Smith came to Wellington in 2012 and fell in love with the community. She owns horses and loves to ride, so Wellington was a perfect home for her, her husband and four horses.
“I currently have a successful consulting business in the San Francisco Bay area,” Smith said. “In Wellington, I’m really interested in doing project and program consulting, and it can be in any aspect of marketing. That includes press releases, public relations, events, web sites, positioning, branding, collateral development, marketing materials.”
Smith said she is well rounded in her expertise and experience. She has worked for 25 years doing marketing for startup companies to large Fortune 500 corporations and nonprofits. “I’ve got the experience across lots of different organizations and lots of different sectors, including nonprofits, so I have a very large bag of tricks. I’ve worked with Big Brothers/Big Sisters, Apple Computer, Hitachi, BEA Systems (software company). I’ve done services, hardware, software in the high-tech industry. I’ve worked in education and the arts nonprofits, so I have a broad portfolio. You name it, I’ve done it all in marketing.”
Smith said her marketing forte is in branding. “Everything that a company does right down to how the employees act reflects their brand. It’s important to infuse the brand into every aspect of what the business and workers do. This will attract customers, retain customers and build customer loyalty. That’s what I’m really good at.”
For more information about Louise Smith Consulting, call Smith at (408) 218-8925 or e-mail lsmithhsf@sbcglobal.net.
For more information about businesses in the Wellington area, call (561) 792-6525 or visit the Wellington Chamber web site at www.wellingtonchamber.com.
Above: Louise Smith (fourth from left) with Wellington Chamber ambassadors Denise Carpenter, Barbara Nola, Mark “Boz” Bozicevic, Dale Grimm and Carmine Marino.
