The first session of the 2013 Small Business RoundTable series was held Thursday, Feb. 28 at Hurricane Grill & Wings in Wellington. The session entitled “The Art of Attracting Customers Through Media.” The sponsor was Eric H. Light, P.A., Attorney at Law.
The first speaker was Mitra Malek, staff writer for the Palm Beach Post. She discussed the specifics of how her newspaper and other papers in general operate. To help bridge the gap between small businesses and her newspaper, she explained what makes events and happenings in the area newsworthy.
The second speaker was Kharin Gibson, senior audience development executive with the South Florida Business Journal. Gibson provided all attendees with the latest edition of her newspaper. She then walked everyone through the pertinent sections to point out how small businesses can utilize her paper to increase business.
It was an interactive session with attendees asking many questions and the speakers providing answers. Overall, the speakers provided excellent presentations.
The next session of the Small Business RoundTable will be March 28. That session will be focused on understanding how to utilize social media networks to increase business.
Attendees will be required to bring their computers because it will be a hands-on session. People will be grouped with one instructor to learn either LinkedIn, Facebook or Pinterest. Space is limited.
For more information about the Small Business RoundTable, contact Michela Perillo-Green at (561) 792-6526 or info@wellingtonchamber.com. Visit the Wellington Chamber of Commerce web site at www.wellingtonchamber.com.
