The Wellington Chamber of Commerce Small Business RoundTable held its second session of a six-part series Thursday, March 28 at Lake Wellington Professional Centre. It was a hands-on, instructional session focused on learning how to utilize the social network LinkedIn as a powerful marketing tool to increase business revenue.
Attendees brought their electronic devices, enjoyed some food and wine, sat at a round conference table, rolled up their sleeves and got down to the business of learning. The event was sponsored by Blanca Greenstein, who announced the opening of her new law firm in Wellington.
The presenter/instructor was Debbie Wemyss of DW Consulting Solutions. Wemyss is an independent LinkedIn specialist, who offers coaching on LinkedIn profile optimization. She teaches business people the best ways to marketing themselves to individuals and corporations. She currently coaches over 250 professionals individually, and hundreds more through workshops and speaking engagements. Wemyss has many years of business experience and a strong background in public relations, media and fundraising.
Wemyss began the session by providing a brief history of LinkedIn and how it works. Then she had attendees work on their accounts as she guided them through different sections of their profiles. In each area, she shared ways to improve on wording, keywords and material that should and shouldn’t be included on the profile. Attendees followed along with Wemyss, who had her account on a TV for all to view.
The next session of the Small Business RoundTable will take place April 25 at Lake Wellington Professional Centre (12230 W. Forest Hill Blvd.). The session will focus on learning and understanding how to utilize Facebook as a strong marketing tool to increase business profits.
Above: Monica Kallas, Debbie Wemyss and Krista Martinelli.