LaVida Massage Opens New Wellness Center On SR 7

LaVida Massage, a unique concept in the health and wellness business, provides therapeutic massage and skin-care services for the family. The concept is expanding by opening its first South Florida location in Royal Palm Beach. The recent opening marks the second LaVida wellness center in Florida.

The new center, located at 129 S. State Road 7 in the Publix/Lowe’s shopping center at the southwest corner of the Southern Blvd. intersection, opened in early June. It is a 3,000-square-foot facility and features 15 rooms including those dedicated to regular massage, couples’ massage and skin care.

The franchise location is owned and operated by a Wellington resident, Patti Gilliano, who maintains a passion for wellness. Gilliano adds to the LaVida Massage philosophy by bringing both her personal and professional expertise in the importance of maintaining a healthy lifestyle to the LaVida Massage model.

“The business of health and wellness has always played a significant role in my lifestyle routine,” Gilliano said. “After spending 28 years in the nursing field and previously managing a health club and teaching aerobics classes, I am familiar with the health benefits of massage therapy.  LaVida enables me to provide these wellness therapies to others.”

LaVida Massage is built on the tenants of meeting the needs of both men and women with community-oriented wellness centers, and the Royal Palm Beach opening is no exception.

The center provides a number of massage therapy services and products including Swedish, couples, deep tissue, hot stone, prenatal, chair, corporate, sports and even oncological sessions — all performed by licensed and highly trained therapists.

Unique from other LaVida Massage centers, the Royal Palm Beach location will offer nutritional counseling services.

“The LaVida Massage franchise appealed to me based on its dedicated mission to deliver holistic wellness through the benefits of therapeutic massage. LaVida Massage is a well-run business, providing highly customer-focused and affordable quality services that differentiate us from others in the massage therapy industry,” Gilliano said.

She is excited to open a LaVida location in the South Florida market. “The Wellington community is the perfect fit for LaVida with our contribution to overall wellbeing in what is already a community committed to healthy lifestyles,” Gilliano said.

In addition to contributing to healthy living, Gilliano is adding jobs to the area and is actively looking to fill a number of therapist, skin care specialist, sales, marketing and front desk staff positions. Interested candidates can apply online by visiting

Frequent massage therapy sessions have been proven time and again to be beneficial by increasing blood circulation, enhancing sleep quality, providing greater energy levels, improving concentration, reducing fatigue and stress, decreasing anxiety, enhancing immunity, improving body motion and reducing heart rates.

LaVida Massage of Royal Palm Beach is open from Monday through Friday, 9 a.m. to 9 p.m.; Saturday from 9 a.m. to 8 p.m.; and Sunday from 10 a.m. to 7 p.m. Call (561) 790-7755 for more information. Walk-ins are welcome, but appointments are encouraged.