Central Chamber Offers Business Academy Program

The Central Palm Beach County Chamber of Commerce has launched a new business education series called Business Academy 1-2-3 (BA123). The first series, titled “Building Your Sales Skills and Discipline,” begins Oct. 24.

Over the next 24 months, the chamber will host highly qualified trainers focused on equipping businesspeople with effective tools that they can take back to the office and implement immediately to start building their revenue.

“We are working proactively to change the course of our collective economic future in Palm Beach County… by assisting small to medium business enterprises (SMBEs) to overcome barriers to increasing revenues,” said Wayne Burns, CEO of the Central Palm Beach County Chamber. “Helping SMBEs knock down obstacles and identify new revenue opportunities is the key to driving local investment and expansion. The work of the CPBCC — creating pathways for SMBEs to increase capital investment and create home-grown jobs to retain and attract a highly skilled work force — is not a luxury, but an absolute necessity.”

Those businesses face a variety of challenges that impede revenue growth, often hampering or overwhelming the entrepreneur so much that the likelihood of expansion or even survival is greatly diminished. By delivering thematic workshops in a series of three sessions, BA123 provides practical tutelage and guidance for the business professional.

BA123 serves SMBE owners, as well as executives of larger companies seeking new ways to innovate in areas of their business. It combines outside experts with well-educated staff to deliver relevant information that can be applied immediately.

The first class of the new three-part series, Friday, Oct. 24, will provide professionals with cutting-edge techniques designed to maximize referrals using their existing customer base. The second, Nov. 14, will guide professionals through the utilization of centers of influence as a driver for revenue growth.

The third class, Jan. 9, will ease the anxiety many experience when prospecting for new business, by demystifying the cultivation process.

Each session begins at 8:30 a.m. and includes the first half-hour for registration, breakfast and networking. The learning portion of each session lasts for two and a half hours and ends at 11:30 a.m.

All participants completing the series will receive a Business Academy 1-2-3 series certificate of completion. After 24 months, anyone who participated in every series and all classes will receive a Business Academy 1-2-3 diploma and be honored in a graduation ceremony at a Central Palm Beach County Chamber Economic Forum event. Because the series will be conducted in sequence on a consistent rotation, anyone could start any time during the next 24 months, and still complete the entire course package.

Members and non-members can register online at www.cpbchamber.com. Prices for all members are $29 per class session or $75 for all three sessions. Prices for all nonmembers are $40 or $105, respectively.

Prices may increase in the future for members who are not supporters, trustees, advisers or executives, so the chamber urges that those who plan on attending register quickly.

Classes will be given at the chamber offices, located at 13901 Southern Blvd. in Loxahatchee Groves. The location may change in 2015 as the program expands.