Alfredo Van Deventer New Creative Chief At Edmund James Salon

A globe-trotting educator for the most prestigious hairdressing academies in Latin America, Europe and New York City, Alfredo Van Deventer is joining the staff at Edmund James Salon in Wellington.

With more than 30 years’ experience, Van Deventer made his debut in hairdressing in his native Buenos Aires, then moved on to roles in Rio de Janiero.

After working in Brazil for many years, he decided to move to Italy, where he worked as an educator for Alfaparf Milano. He was then offered a position in Germany as an educator for Wella. Shortly thereafter, he relocated to London, “the mecca of hairstyling.”

It was there that Van Deventer learned the “geometric techniques” of the prestigious Toni & Guy Hairdressing Academy. Following many years of engaging and educating in Europe, he moved to Manhattan to teach at the Toni & Guy Academy before settling at his residence in Palm Beach County.

During his tenure, Van Deventer attended numerous fashion shows, hair shows and seminars for a multitude of hair academies around the world.

“We are proud Alfredo has chosen Edmund James Salon as his first choice to actively engage his talent in,” co-owner Lillian Soriero said.

Van Deventer is available Wednesday through Saturday for haircut and color services at Edmund James Salon. Call (561) 793-9960 to reserve an appointment.

Edmund James Salon, a full service hair and day spa, is located at 12020 South Shore Blvd. in the Shoppes at Chancellor.

ABOVE: Alfredo Van Deventer