Rocky’s Ace Hardware Pet Food Drive Collects 7 Tons

Rocky’s Ace Hardware, a family-owned business with 34 neighborhood-based stores, is proud to announce the results of its fifth annual pet food drive.

Well over 7 tons (14,727 pounds) of pet food, along with approximately $6,000 worth of beds, leashes, treats, toys and cleaning supplies were collected and delivered to animal shelters.

Each of the 34 Rocky’s Ace Hardware stores, including the one in Wellington, partnered with a local humane society or shelter to collect food this past holiday season for forgotten animals. “The outpouring from our customers was truly heartwarming. The collection total well surpassed our expectations. All of us at Rocky’s extend sincere thanks to our neighbors who gave so generously,” said Rocco Falcone, president and CEO.

“This year’s total was simply amazing,” said Geoffrey Webb, director of marketing and advertising. “Together, we were able to donate about 10 percent more food and accessories than last year. The efforts of our store team members in rallying behind this worthy cause, along with the outstanding generosity of our customers, resulted in an unprecedented overall donation to local, community-based shelters and humane societies.”

The program supported more than 30 organizations that provide shelter, veterinary care and comfort for homeless animals in five states.

Customers and Rocky’s employees made donations of pet food at their local store. The store teams also worked with their neighborhood shelters to collect cleaning supplies, leashes, beds and other items on their wish lists. The stores collected all donations and drove them to their locally chosen charity. Donations were delivered directly to the shelter or humane society on or about Dec. 24.

“Our team members really got behind this worthwhile campaign, encouraging our customers to support the drive,” Falcone said. “We are honored to be a catalyst in achieving these outstanding results.”

Rocky’s, headquartered in Springfield, Mass., operates 34 paint, hardware, garden center and pet stores and has been in continuous operation, under the same family ownership since the first store opened in Springfield in 1926. Rocky’s Ace Hardware also has stores in Connecticut, New Hampshire, Rhode Island and Florida. To learn more, visit