Dressage Rider Bethany Lawler Joins Equestrian PR Firm

Bethany Lawler has joined the team at JRPR, an equestrian public relations company. Lawyer recently moved from East Greenwich, R.I., to begin her equestrian and marketing career in the horse capital of the world, working in account services for JRPR and writing press releases for Equine News Room.

Lawler brings a depth of equine knowledge to Equine News Room and JRPR, especially in the discipline of dressage. A lifelong rider, Lawler enjoys training young horses and has actively competed in the hunter, jumper and dressage ring. “My true passion is dressage. I love the communication that is formed between horse and rider through training,” she explained.

Lawler recently graduated from Centenary College in Hackettstown, N.J., a semester early and magna cum laude. She graduated with a bachelor’s degree in equine business management, with a minor in business marketing. While at Centenary College, she received multiple merit awards and the Honorary Garden State Horse Show Patrick Delvin Scholarship for promising professionals in the equine industry.

During her college years, Lawler was captain of her school’s Intercollegiate Dressage Association team, and competed at the IDA National Championships three consecutive years, placing first nationally in her division during her freshman year. She also enjoyed coaching fellow students.

Lawler took great pride in both the IDA team and assisting in the development of her school’s equine department, where she held the position of equine admissions ambassador. “One of the most enjoyable parts of my college career was being able to help potential students, and speaking with equestrians from across the country about their passions and future goals,” she said.

Lawler is eager to continue reaching out to equestrians of all disciplines and gaining further knowledge in the equine industry.

Upon graduation, she ventured south after accepting a barn manager position with Heidi Degele of Heidi Dressage LLC. During her time with Degele, Lawler had the opportunity to ride top-level dressage horses and meet established Grand Prix dressage professionals in the Wellington community.

After holding multiple working student and rider positions for elite dressage facilities across the East Coast, Lawler is excited to enter the next phase in her career. She is happy to be applying her skills to the field of business and marketing with JRPR. “Having the unique opportunity to combine my passion and my career is so special. I couldn’t be happier,” she said.

Johnny Robb, JRPR president and creative director, feels that Lawler is a great fit for the company.

“Her experience in dressage and her hands-on intercollegiate are a great match for our organization, and she clicked with our clients from day one,” Robb said.

For more info., call (561) 753-4608 or e-mail johnnyrobb@mac.com.

ABOVE: Bethany Lawler