Horse Of Course Unveils New Look For 2016 Season

The 2016 winter equestrian competition season is underway, and riders and vendors alike are pulling out all the stops. One of the country’s most-loved tack shops, the Horse of Course, had a makeover for this season in Wellington.

As a supplier of dressage equipment across the nation, the mobile tack shop seeks to impress both year-round residents and competitors who are attending the 2016 Adequan Global Dressage Festival. “Every year we try to up our game, and being at the Global Dressage Festival, we would like to respect the world-class facility that has been created,” CEO Beth Haist said.

Haist founded the company in 1995 to meet the demand for high-quality tack items in the U.S., which she realized after bringing back hard-to-find products for her equestrian friends during business trips to France and Germany.

Twenty years later, the Horse of Course has expanded to a full-service tack shop with expertise in dressage and hunter/jumper riding. In addition to its brick-and-mortar establishment in Claremore, Okla., the company boasts an online store and two mobile units that bring a complete selection of tack and apparel to show grounds along the East Coast. The Horse of Course supplies riders with popular brands such as König, Pikeur, Vespucci, Cavallo, Passler and Sommer to equip both horse and human.

The company has partnered with experts to design its own innovative saddles and apparel. “We are a company that strives to have long-range commitments to our clients and to bring fashion-forward products and the latest technology available at the best value,” Haist said.

A proud sponsor of the Adequan Global Dressage Festival, Haist is excited to unveil her company’s new image at the world’s largest international and national dressage circuit.

“As we have new products arriving every week from Europe all season, we need a way to spotlight these new products,” she explained. “We are looking for fresh, upscale displays that better reflect our brand. We are consulting with a talent that has worked for top retail companies such as Neiman Marcus.”

Along with a knowledgeable sales staff that can help riders and competitors find what they need quickly, the Horse of Course is proud to offer the expertise of two saddle fitters, Marty Haist and James Houston, both of whom trained for years and continue to expand their knowledge of saddles and saddle repair. They are available for repairs, reflockings and fittings, and typically travel with the dressage mobile units. The company also offers saddle consignment services and free 10-day trials.

As always, the company’s reputation and attention to the needs of its customers make its mobile unit a must-see for all attending the Wellington show circuit, and the company’s stylish presentation and fresh new displays promise an even more impressive experience this year. For more information about the Horse of Course’s selection of quality tack, visit or call (888) 494-6773.

ABOVE: Beth Haist