Alpha Media West Palm Beach recently changed WMEN from Fox Sports 640 to “640 The Hurricane.” The station will still be an all-sports Fox affiliate, but carry more edge and attitude.
“640 The Hurricane” is also the new radio home for the Miami Hurricanes. The Hurricanes will join a play-by-play lineup that features the New York Yankees, Florida Panthers and weekly NFL games. In addition to the play-by-play, the station will offer top-notch talent, including Dan Patrick, Colin Cowherd and Doug Gottlieb.
“640 The Hurricane is like a Cat 5 storm that will whip up the South Florida market with relevant and entertaining content,” Alpha Media West Palm Beach SVP/Market Manager Elizabeth Hamma said. “It’s a station designed for the passionate sports fan.”
The station plans to offer a unique sports talk format. “With big brands and big names, we will be the fan’s evacuation route from boring sports talk radio. 640 The Hurricane will give the sports format a much-needed edge in the market,” WMEN Program Director Paul Mason said.