Michelle Phillips has been appointed director of marketing and communications at the Wycliffe Golf & Country Club.
Most recently, Phillips held various marketing roles, including marketing manager, assistant marketing director and her more recent appointment being the director of branding at Eau Palm Beach Resort & Spa.
As the director of marketing and communications, Phillips will oversee the marketing team while assisting with the development and implementation of the club’s marketing plan. Phillips will also collaborate on the branding, public relations and strategic planning initiatives related to marketing.
“Phillips is a key asset for our club going forward,” Wycliffe General Manager Rob Martin said. “Her vast understanding and expertise of hospitality and lifestyle marketing will help elevate our club and assure continued, long-term success for Wycliffe.”
Phillips has 15 years’ experience in the hospitality business, holding positions in marketing and special events in the Starwood Hotel group, as well as Sunstream Hotels and Resorts. Phillip’s skill set is focused on cross promoting all aspects of the lifestyle experience — from restaurants, activities and spa through curated and branded messaging and strategies. Phillips has a master’s degree in integrated marketing and management communications, with an emphasis in advertising, marketing and public relations.
Phillips lives in Wellington with her husband Josh, son Conner and pup Bailey.