Promotion For Lion Country’s Berthiaume

Jennifer Berthiaume

Lion Country Safari recently announced the promotion of Jennifer Berthiaume to managing director. Berthiaume had previously served as the park’s public relations and marketing director since 2002. Longtime Vice President Marc Unterhalter will assume the CEO position. Harold Kramer, vice president and general manager will retire after 22 years at the safari.

Prior to Lion Country Safari, Berthiaume spent six years working in the public relations industry, including at Busch Gardens Tampa Bay. She graduated from the University of South Florida with a degree in mass communications in 1996.

Berthiaume’s list of recognitions during her career includes Florida Attractions Association Member of the Year (2017), finalist for Women of Worth by the Central Palm Beach County Chamber of Commerce (2016), South Florida Sun-Sentinel Top Workplace Professional (2015) and finalist for the Athena Young Professionals Award (2013). She has also been a frequent speaker at the Florida Festival & Events Association Conference and the Florida Attractions Association Conference.

Due to her experiences throughout her tenure with the park, Berthiaume has been recognized by her attraction industry colleagues throughout Florida for her leadership qualities. As someone who enjoys giving back to the tourism industry, she was elected to the Florida Attractions Association Board of Directors in 2009 and served six years on the board, representing nearly 250 industry businesses and more than 340,000 Floridians employed in the industry.

“I am thrilled to have the opportunity to add to the legacy of a place I truly love,” said Berthiaume, who replaces Kramer. “I have always felt at home here, and I’m excited to continue our efforts in making our park the best it can be.”

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