Cute Now Baby Gear Store Wins Wellington Green Pop-Up Contest

Lyndsey Seacrist and Frank Bevilaqua of Cute Now Baby Gear.

“Babies! They’re so cuddly and cute — but wait ’til they grow up!” That phrase should give you an idea of the Mall at Wellington Green’s winner of the 2018 Battle of the Pop-Up: Cute Now Baby Gear.

The brainchild of local entrepreneurs Frank Bevilaqua and Lyndsey Seacrist, Cute Now Baby Gear has a sense of humor that new parents and grandparents love to indulge in. The all-too-cute clothing line takes a sassy, fun approach. “We are truly ecstatic and blessed to have the opportunity to share our unique, fun and upbeat clothing line at the Mall at Wellington Green,” Seacrist said.

Seacrist and Bevilaqua continually create new phrases for their expanding line of infant onesies or bodysuits, bibs, tank tops and toddler shirts. The clothes are all printed in-house on plush garments.

“We use our signature saying ‘Cute Now’ with a variety of phrases, from ‘Cute Now… (’Til I Max Dad’s Credit Card Out)’ to ‘Cute Now… (Wait ’Til I’m a Better Cook Than You)’,” Seacrist said, adding that their golf and fishing designs are very popular.

Since starting the business in 2017, Seacrist and Bevilaqua have offered their adorable clothes online, as well as at conventions where the latest in baby clothing is showcased.

“Be on the lookout for our yoga, gymnastics, taco night and musical instrument designs,” she said.

Wellington Green’s Battle of the Pop-Up asked area entrepreneurs to submit business plans and concepts. The winner receives a rent-free space for four months.

“Battle of the Pop Up gives local entrepreneurs a platform here at the center to build their business and introduce new ideas, products or services to shoppers, guests and tourists,” said Rachelle Crain, marketing director at the Mall at Wellington Green. “We love that Cute Now Baby Gear has taken their imaginative humor and created such a terrific line of clothing for babies and toddlers. We’re thrilled to welcome them to Wellington Green.”

Cute Now Baby Gear will celebrate its grand opening in June near the children’s play area. Learn more at