The Royal Poinciana Plaza Names Lilly Leas Ferreira As GM

Lilly Leas Ferreira. Photo courtesy Capehart Photography

The Royal Poinciana Plaza recently announced that Lilly Leas Ferreira has been appointed as the plaza’s new general manager.

“Over the last two years, I’ve had the pleasure of watching the Royal Poinciana Plaza transform,” Ferreira said. “Now a hub of activity, it has been reimagined as an international destination both for our community and visitors alike for fashion, great food and events. I’m thrilled to join the incredible team and world-class group of tenants at the Royal Poinciana Plaza, and I look forward to working on new opportunities that spotlight the plaza’s rich history and exciting future.”

A fourth-generation Palm Beach local, Ferreira has a background in public relations and project management. After graduating from Florida Atlantic University, she launched a successful PR and consulting firm. She looked after a portfolio of more than 30 clients, ranging from retail, hospitality and nonprofit industries. She successfully sold the company in 2016 and attended the University of Florida to receive her MBA.

Most recently, Ferreira served as a project manager for NextEra Energy, parent company of Florida Power & Light, through a leadership development program. There, she supported multiple business units, including renewable energy development, business management and regulatory affairs.

“We are thrilled to officially welcome Lilly to our team and family at the Royal Poinciana Plaza,” said Samantha Perry David, chief operating officer of WS Development and head of UpMarkets, a division of WS Development. “Lilly is an active member of the community and having been born and raised on the island, will be able to interact with our customers in a truly authentic way.”

Ferreira serves on several local fundraising committees, such as the Loggerhead Marinelife Center. She lives in West Palm Beach with her husband, daughter and rescue dog. Lilly’s family roots extend deep into Palm Beach’s history. She is the granddaughter of fashion icon Lilly Pulitzer and great-granddaughter of department store magnate Rodman Wanamaker.

The Royal Poinciana Plaza is an iconic destination that serves as a jewel box oasis in the heart of Palm Beach. Built in the late 1950s, it stands today as a landmarked property and one of Palm Beach’s most treasured architectural gems. With 180,000 square feet of retail space and lush, sprawling gardens, it offers a unique international shopping and entertainment destination for indulgence, inspiration and retreat. For more info., visit