American Rhino Launches Pop-Up Shop At WEF Show Grounds

Margaret Duprey with Rene, Chris and Alexandra Welles.

To kick off its first year having a booth at the 12-week 2019 Winter Equestrian Festival, American Rhino hosted an exclusive pop-up party at the Palm Beach International Equestrian Center on Saturday, Jan. 19.

American Rhino was born during a family trip to Kenya. The brand is dedicated to selling high-quality apparel, handbags, footwear, homeware and accessories in an effort to preserve critically endangered African wildlife through funding local conservation organizations located in Kenya and beyond. The event gave attendees the chance to mingle, shop and learn more about conservation efforts for endangered animals in Africa during the $72,000 NetJets Grand Prix CSI2* at WEF.

Guests enjoyed complimentary sundowners and small bites as they perused the experiential retail space featuring the American Rhino clothing line.

“We went to Kenya and had one of those unbelievable trips,” founder Chris Welles recalled. “Our guides challenged us to come back and participate in an off-road race that supports rhino conservation. They never thought we’d show up, but we did! American Rhino was born from those experiences, and we are committed to use our proceeds to support conservation efforts in Africa. All American Rhino products are manufactured in Africa to support the economy and encourage positive employment habits.”

Those interested in learning more about American Rhino or making a purchase can visit the pop-up shop at PBIEC from now through March 31.

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