‘Battle Of The Pop-Up’ Returns To The Mall At Wellington Green

Ready to leave the corporate grind and be your own boss? Looking to expand your online concept? Has your side gig turned into a viable business opportunity? The Mall at Wellington Green is ready to help.

Now through Friday, April 19, the Mall at Wellington Green is encouraging local entrepreneurs to submit their innovative ideas to its latest Battle of the Pop-Up contest. The winning entrepreneur will receive prizes including four months of rent and the opportunity to test his or her new idea, product or service with shoppers, guests and the surrounding neighborhoods.

“We are so pleased to support new ideas for up-and-coming local businesses. We have always had a terrific response to our Battle of the Pop-Up challenges,” Mall at Wellington Green Marketing Director Rachelle Crain said. “Our last two winners, Cute Now Baby Gear, which is owned by Frank Bevilaqua and Lyndsey Seacrist, and Simplicity in Mind, owned by Rachel Calvelli, were both wonderful ideas and well received. We’re looking forward to seeing this next round of contest ideas.”

The winner receives four months of rent-free space in the Mall at Wellington Green, use of existing mall or store fixtures and free utilities.

Additional prizes include a $500 merchandising package that includes interior signage, table-printed displays and graphic design services.

To enter, participants must be prepared to obtain a business license by Monday, July 1 and operate their business during mall hours from Monday, July 1 through Thursday, Oct. 31. Entries will be judged on business strategy, concept creativity and likelihood of profitability, among other criteria.

The deadline for entries is Friday, April 19. There is no cost to enter.

Applicants may enter one of three ways: on the Mall at Wellington Green’s web site at www.shopwellingtongreen.com/thechallenge, drop off an entry at the mall’s management office or e-mail the completed PDF to thechallenge@starwoodretail.com.

Winners will be contacted by e-mail or phone on Monday, May 6.