Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County, is now accepting nominations for the 28th annual Providencia Award. The award is presented to a local business, organization or individual making an extraordinary contribution to the vitality and prosperity of Palm Beach County as a desirable tourist destination. Nominations may be made online through Friday, March 15 at www.thepalmbeaches.com/providencia-award.
All nominations will be reviewed by the DTPB Providencia Committee, comprised of tourism professionals throughout the county, ultimately narrowing the list to three final candidates. The public will be invited to select the Providencia Award winner by voting online between Monday, April 8 and Monday, April 29. This year’s winner will be announced during DTPB’s Travel Rally Day celebration on Friday, May 10.
“From retail centers to hotels to attractions and so many hospitality businesses, travel to the Palm Beaches strengthens every facet of our local community,” said Jorge Pesquera, president and CEO of DTPB. “We’re proud to continue our tradition of honoring outstanding leaders and entities contributing to tourism with the prestigious 28th annual Providencia Award.”
Nominations are based on several criteria: contributing to the growth of the local tourism industry, implementing innovative sales, marketing, public relations and social media initiatives, and creating awareness of Palm Beach County as a premier tourist destination.
As the top non-agricultural economic driver in the Palm Beaches, tourism activity generates employment in all industry sectors beyond hospitality and provides tax savings for every household in the community. Nearly 70,000 people are employed by the Palm Beach County tourism industry, which provides $7.1 billion in economic impact, generates $101.2 million in local sales tax revenue returned to the county, and generates $141 million in local property taxes.
Previous award winners include the Palm Beach Zoo & Conservation Society, Lion Country Safari, Loggerhead Marinelife Center, the Honda Classic, the International Polo Club Palm Beach, James Ponce, the Delray Beach International Tennis Championship, the Colony Hotel Palm Beach, the Morikami Museum & Japanese Gardens, the Kravis Center for the Performing Arts, the Marathon of the Palm Beaches, the South Florida Fair, Patrick Rooney Sr. and the Norton Museum of Art.