Hoffman New CEO Of Sugar Cane Growers Cooperative

Matthew B. Hoffman

The Sugar Cane Growers Cooperative of Florida recently announced that Matthew B. Hoffman has been promoted to president and CEO, and Michael Michuda has been named vice president of operations, both effective July 1.

“The Sugar Cane Growers Cooperative has been blessed with excellent leadership during its 60-year history,” said John L. Hundley, chairman of the board of directors. “Matt Hoffman’s leadership and skills have been obvious from the beginning of his tenure here. He is the right person to lead the cooperative into the future.”

Hoffman has served as executive vice president for the past year and, prior to that, vice president of marketing since joining the company in 2010. Hoffman succeeds Antonio L. Contreras, who will remain a senior advisor and will continue his role as co-president of ASR Group International. Jose Alvarez, executive vice president and chief operating officer, also announced his retirement.

“Tony Contreras and Jose Alvarez have contributed immensely to Sugar Cane Growers Cooperative, ASR Group and the Florida sugar industry. We are grateful for their contributions, leadership and wisdom,” Hundley said.

Hoffman, who holds a degree in food and resource economics from the University of Florida, is also president of Tellus Products LLC, which the cooperative jointly owns with Florida Crystals Corporation and ASR Group. He resides in West Palm Beach with his wife Harriet and their three children, Benjamin, Chandler and Gallivan.

“I am truly honored to lead our team as Sugar Cane Growers Cooperative’s chief executive officer,” Hoffman said. “I look forward to serving our member growers, along with Michael, as our vice president of operations, and the rest of our leadership team. Together, we will be focused on delivering the greatest value to our member growers and our employees by being an industry leader in all we do.”

The Sugar Cane Growers Cooperative is comprised of 43 mostly family owned grower-members who produce approximately 4 million tons of sugarcane, grown on more than 75,000 acres of land primarily in Palm Beach County. Learn more at www.scgc.org.