Lori Berg Has Returned To The Royal Poinciana Plaza As General Manager

Lori Berg returns as general manager at the Royal Poinciana Plaza. Photo by Capehart Photography

The Royal Poinciana Plaza, the iconic Palm Beach lifestyle destination, recently announced the appointment of Lori Berg as its new general manager.

Berg makes her return to the Royal Poinciana Plaza with more than 30 years of professional luxury retail and hospitality experience. She played a crucial role in the redevelopment of the Royal Poinciana Plaza, where as general manager she leased and opened 45 boutiques over three years.

Berg has been immersed in luxury fashion since the beginning of her career, working in every aspect of retail from inventory management and merchandising to sales, event production and marketing, to day-to-day operations and talent development.

Throughout her career, she has held a variety of managerial and directorial roles at several highly regarded fashion institutions, including Saks Fifth Avenue, Henri Bendel, Neiman Marcus and the Fashion Institute of Technology.

Most recently, Berg served as the vice president of retail at the Baha Mar, a resort in the Bahamas, managing extensive retail offerings, buying for the resort boutiques and was instrumental in leasing Sugar Factory, Vineyard Vines, Tory Burch and Montblanc.

Berg is deeply ingrained in the Palm Beach community and has served on multiple charitable committees through various Palm Beach philanthropic organizations. She was also on the board of the Palm Beach Chamber of Commerce.

“The Royal Poinciana Plaza is one of the most respected retail destinations in the country. I am excited to collaborate with the talented team here once again to support our businesses in being as successful as they can be by attracting new customers, fostering relationships with current customers and maintaining property-wide safety,” Berg said. “While I was abroad, I gained experience in every facet of the business, including retail buying and merchandising, leasing negotiations and hospitality. I so look forward to bringing these skills to our Royal businesses and ensuring that the Royal remains one of the most dynamic and exciting properties in the world.”

For more information, visit www.theroyalpoincianaplaza.com.