Sophisticated Out Loud recently presented a weekend of business-to-business connections, rest, relaxation and networking, but most importantly business workshops, for minority business owners. The workshops were aimed at teaching business owners about finance, public relations and marketing, overall health and wellness, crypto currency and economic parity.
“Many minority-owned businesses need to know what’s available to them, and these workshops will help to level the playing field,” said Frank Hayden, director of the West Palm Beach Office of Equal Opportunity.
Event organizers Dellesa Kirk-Johnson and Nicole Cummings, co-founders of Sophisticated Out Loud, were happy with the experience, which took place Friday, Aug. 20 through Monday, Aug. 23 at the Eau Hotel Palm Beach. “This was a great opportunity to enjoy a luxurious five-star resort and network with other business professionals in a fun, relaxing environment,” they said.
Safety was a top priority at this inaugural event. Masks and social distancing were required at all workshops. Event sponsors included the City of West Palm Beach; Hey, Sandy! PR & Communications; Jervonte Edmonds; Socialite Vision; KWA Branding; Stellar Marketing; Calla Genics; and Valley National Bank.
The Sophisticated Out Loud leadership team of Nicole Cummings and Dellesa Kirk-Johnson, both with more than 20 years in the entertainment industry, recognized that there are few entertainment options available for the mature professional demographic in Palm Beach County and came up with the annual event. Learn more at www.sophisticatedoutloud.com.