Wellness Brand Pura Vida To Debut Second Palm Beach Location

Pura Vida owners Omer and Jennifer Horev.

South Florida wellness and lifestyle brand Pura Vida is excited to announce the debut of its second location in Palm Beach County, opening later this month on State Road 7.

Originally founded in Miami Beach in 2012 as a side passion project by Omer Horev, the brand has since established itself as South Florida’s premier destination for healthy and wholesome eats, with an extensive menu that can be enjoyed any time of the day. Pura Vida’s local outpost fills the void for delectable and equally healthy foods in the area, and promises to establish itself as a neighborhood spot where friends, family and neighbors are eager to return to time and again.

“We are thrilled to be bringing our slice of tropical paradise to Wellington. It’s the perfect place to continue expanding our footprint in Palm Beach County and also gives us the opportunity to serve and connect with its neighboring communities of Royal Palm Beach, Greenacres and Loxahatchee Groves, among others. Wellington and its surrounding neighborhoods are the ideal family-friendly communities we wish to immerse ourselves into,” said Omer Horev, CEO and founder of Pura Vida.

Horev first introduced Pura Vida to Miami Beach in 2012. After meeting his wife and now business partner Jennifer Horev in 2015, the pair began building the healthy menu, being mindful of food allergies and dietary restrictions, as well as reimagining Pura Vida’s branding and chic interiors.

In addition to making nutritious foods more accessible, the South Florida grown, family-owned and operated lifestyle brand has proven its commitment to making a positive impact within the community. Since 2012, Pura Vida has created more than 550 real careers across the region, and continuing its commitment to a more sustainable world, the brand also regularly partners with different organizations to participate in quarterly beach cleanups. Moreover, and as part of its sustainability programming, Pura Vida also partners with local organizations for composting food waste and donates fertile soil back to local farmers in Miami.

Pura Vida’s extensive menu draws inspiration from family recipes and the Horevs’ travels. Customers can anticipate the brand’s acclaimed quality-driven menu, which includes Pura Vida’s famed All-Day Breakfast offerings showcasing a range of avocado toasts, pasture-raised egg sandwiches, fresh bagels and raw organic açaí bowls; clean chef-driven salads that are customizable with the protein of your choice; wraps, sandwiches and bowls featuring a variety of bases and proteins; as well as a wide array of gluten-free and vegan sweet treats, and a simple kids’ menu, which includes gluten-free offerings like the Tiny Toasted Chicken, Cheesy Grilled Cheese and Kid’s Acai. Additionally, Pura Vida’s menu includes a series of cold-pressed juices and shots, superfood smoothies, kombucha, and artisanal coffees and teas. Newer additions include a “Veggie Protein” that can be added to any of the signature bowls for a vegan alternative.

Pura Vida’s local outpost features 3,100 square feet and offers indoor and outdoor seating. Designed in the brand’s signature Instagrammable aesthetic, Pura Vida’s interiors are characterized by lush greenery, alluring floral accents and light wooden finishes, as well as the brand’s signature blue umbrellas.

“We’re really looking forward to tapping into this new market and having the opportunity to create something unique for the Wellington area. I lived in Wellington for a brief period, so this opening holds special meaning to me and feels like a homecoming. Wellington is an exceptional place with people from all over the world, and the equestrian season attracts some of the most vibrant people. I’m really excited to share our brand with both visitors and residents, and bring a touch of Miami’s tropical vibe to the area,” said Jennifer Horev, chief brand officer at Pura Vida.

Pura Vida is located at 440 S. State Road 7, Suite 200, in Royal Palm Beach. Hours of operation are 7 to 9 p.m. daily. Delivery and pick-up are available through the Pura Vida Miami app. For more information, visit www.puravidamiami.com.