Two new retail destinations are joining the more than 160 stores at the Mall at Wellington Green. ALT. Fragrances and BH2.0 add to the robust offerings in apparel, health and beauty, and more.
ALT. Fragrances — ALT. Fragrances, a leading purveyor of luxury-inspired fragrances and designer dupes, opened its sixth South Florida location on May 30 near the mall’s Grand Court. The freestanding perfume kiosk spotlights 125 extrait de perfumes whose women’s, men’s and unisex formulations share a similar DNA as “holy grail” scents by Chanel, Dior and Yves Saint Laurent. Bestsellers include Crystal Intense No. 32, with a layered, complex piquancy that mimics Baccarat Rouge 540, and Thorned Rose No. 3, a sultry doppelganger inspired by Tom Ford’s Rose Prick. Prices start at $39. Founder Michael Saba debuted his line of expensive smelling, yet affordable fragrances in 2018 after being unable to find an economical alternative for his favorite Creed cologne. Each reusable bottle is mixed with sustainable and ethically sourced ingredients, and Saba keeps pricing low by steering away from fancy packaging. For more information, call (561) 221-7309 or visit www.altfragrances.com.
BH2.0 — Signaling its confidence in America’s competitive, fast-casual fashion market, Canada-based Boathouse recently opened four BH2.0 brick-and-mortar locations in Florida. Both Coastland Center Mall in Naples and Altamonte Mall in Altamonte Springs launched in March, Estero’s Coconut Point in April, followed by the Mall at Wellington Green on June 3. BH2.0, as Boathouse’s U.S. stores are named, sells active lifestyle apparel for women and men, along with designer streetwear, beachwear, athleisure, varsity collections, footwear and accessories. The 4,735-square-foot store houses dozens of niche brands, including Billabong, Crooks & Castles, Island Haze, Jetty, Katin and Z Supply. Headquartered in Ontario, Boathouse originally opened in 1963 and has grown into one of Canada’s largest retail chains. For more information, call (561) 954-4729 or visit www.bh2stores.com. BH2.0 will host an official ribbon cutting on Thursday, Aug. 29 at 11:30 a.m.
The Mall at Wellington Green is located at 10300 W. Forest Hill Blvd. For more information, call (561) 227-6900 or visit www.shopwellingtongreen.com.
