Rita De Mier-Lincoln, the South Florida Fair’s director of brand management, has been elected the new president of the Florida Federation of Fairs & Livestock Shows.
The federation’s mission is to unite, support and empower fair organizers, stakeholders and its membership through advocacy, education and collaboration. Additionally, the federation looks to foster vibrant and sustainable fairs that celebrate Florida’s rich heritage, agricultural roots and diverse culture that ultimately promotes local economies and enriches participants’ lives.
As volunteer president for one year, De Mier-Lincoln is responsible for managing the federation’s business affairs and its staff, as well as presiding at all board meetings as chair. She will be traveling to many Florida fairs to support the federation’s mission in the coming year.
De Mier-Lincoln’s first fair was in 2003 while working in the creative services department. She became the marketing manager in 2005, and in 2019, was promoted to director of brand management, overseeing marketing, public relations, entertainment, the volunteer program and customer service.
“Being elected as the federation’s president is deeply humbling and deeply personal,” De Mier-Lincoln said. “Our fairs are more than events to me; they are my family. This community has shaped who I am, both professionally and personally, and I’m so proud and honored to serve in this role and contribute to this industry’s ongoing success alongside so many who give their hearts to the fair industry.”
Her goal is to execute the initial phases of the federation’s strategic plan while remaining committed to supporting, mentoring, training and advocating for a new generation of young professional leaders in the industry, at fairs and with the fair’s partners, which include rides, mobile midway service providers and vendors.
“I truly believe it is time to move forward with new and fresh ideas, innovation and forward thinking as the only way to ensure our legacy,” De Mier-Lincoln said.
