Wellington resident Dr. Rachel Docekal has been named vice president of marketing and brand strategy for Origins Behavioral HealthCare, one of the nation’s best known brands in residential substance abuse treatment.
Origins acquired the West Palm Beach-based Hanley Center in December 2014, aligning two of the best treatment centers in the country into a powerful stand-out in the recovery industry. It now offers age-specific and gender-specific residential treatment centers in West Palm Beach, Vero Beach and South Padre Island, Texas, with plans to expand into more markets. By the fall of 2015, Origins intends to increase its number of beds by 50 percent.
Docekal is responsible for creating the vision and strategy behind Origins’ expansion into new markets around the country, overseeing the marketing, public relations, advertising, social media and business development programs. She most recently served as chief executive officer of the Hanley Center Foundation, the nonprofit entity designed to support the West Palm Beach-based center’s addiction research, education and treatment programs. In that role, she was responsible for board and donor relations, fundraising events and creating fund development strategies. The foundation will continue to operate as a separate entity under the direction of a new CEO.
“For the past five years, I’ve been a member of the Hanley Center family and take great pride in knowing that the foundation’s work and the innovative treatment and prevention programs it supports are responsible for helping thousands of local individuals and families struggling with addiction,” Docekal said. “My new role will allow me to continue that life-saving mission here locally and now on a much larger national scale.”
Over the course of her 20-year career, Docekal has worked for a variety of nonprofit organizations, coordinating fundraising campaigns and managing public relations and marketing programs, earning a reputation for strategic thinking and excellence in program execution.
Docekal currently sits on the executive committees for the Economic Council of Palm Beach County and the North Palm Beach Chamber of Commerce, and is a member of the Business Development Board of Palm Beach County, the Executive Women of the Palm Beaches and the Forum Club of the Palm Beaches.
ABOVE: Dr. Rachel Docekal
