Discover The Palm Beaches (DTPB) has launched a Certified Tourism Ambassador (CTA) program for the community and tourism partners. The program is an industry-recognized certiļ¬cation accredited through the Tourism Ambassador Institute that will educate and engage the community about local tourism, as well as how to enhance the visitor experience to strengthen the overall tourism economy.
This comprehensive visitor experience program positively affects the tourism industry by training front-line workers at hotels, attractions, events, restaurants and more throughout the Palm Beaches. The CTA program curriculum teaches its ambassadors about the power of tourism and provides more knowledge about the destination itself, including its history, natural resources, and major assets, attractions and activities.
āDiscover The Palm Beaches is committed to being great stewards of our destination and enhancing the overall quality of place for both our residents and visitors alike,ā DTPB President & CEO Milton Segarra said. āThis program empowers our hospitality and tourism workers with even more knowledge, skills and competencies to perform their job at their highest capacity. It creates a chain reaction that leads to a better visitor experience, a positive image of our destination and boosts our overall economic impact to the community.ā
The Tourism Ambassador Institute customizes the CTA program for each destination through research and collaboration, and it worked closely with DTPB to design a specific curriculum suited for the Palm Beaches. CTA programs have proven they strengthen talent retention and development in the hospitality space, leading to improvements in customer satisfaction ratings and employee team morale.
The new CTA program will establish a new standard of tourism partnership in the Palm Beaches and keep the tourism community aligned and connected through shared values and vision.
For more information, or to sign up to become an accredited tourism ambassador, visit www.thepalmbeaches.com/ctaprogram.
