Small Business RoundTable Session Focuses On Facebook

The third session of the Wellington Chamber of Commerce’s six-part Small Business RoundTable series took place Thursday, April 25 at the Lake Wellington Professional Centre.

The hands-on, instructional session focused on learning how to utilize Facebook as a powerful, cost-effective marketing tool to increase business revenue. Participants were required to have an active business Facebook page. The evening started with a mixer where attendees enjoyed food and wine as they socialized with their peers. The event was sponsored by Ivan Velasquez of TSG Realty.

The speaker/instructor for the evening was Alexandra De Armas of Simply Shmily and A Horse Box. Her credentials include many years of experience in social media marketing and a decade of experience in business relations, corporate and organizational communications, brand management, marketing, editorial writing and event planning. De Armas helps maximize media potential for brands through traditional public relations as well as through digital publicity and social media such as Facebook.

De Armas began the session by providing a brief history of Facebook. She then explained all the back-end features and what they do. With her computer and Facebook pages visible on a screen, she showed exactly where they are located within the account. De Armas then discussed and demonstrated how to utilize these features to increase visibility in target markets, create “likes” and boost sales. She explained several successful marketing strategies she uses for her business accounts, including the psychology behind them. Considering she recently started up five new Facebook accounts that gained 1,000 “likes” each within six months without paid advertising, everyone paid close attention to her strategies.

Overall, the session was informative, relevant, interactive and well received by the attendees.

The next session of the Small Business RoundTable will be Thursday, May 23. That session will focus on Pinterest and the speaker will be Amy Panzer of Think Big Media Productions. Attendees will need to bring their computers and have an active business Pinterest account in order to enroll.

For more information about the Small Business RoundTable, call Michela Perillo-Green at (561) 792-6526 or e-mail Visit to register for the next Small Business RoundTable session. Seating is limited.


ABOVE: Small Business RoundTable guest speaker Alexandra De Armas.


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