Good vibes abound at the recently renovated Foster’s Grille in Royal Palm Beach. After a full makeover that included corporate ownership and new managers, Jon Rosen and Adrianna Alexander, weekly traffic has surged.
“We’re happy to be in Florida and exploring other opportunities on both coasts of Florida,” said Brad Hockenberry, vice president of operations for Foster’s Grille. “We painted, cleaned, redid the floors and brought it back to company specs.”
And as word of new management spreads, it’s enticing former customers to come back and give Foster’s another try, said Rosen.
“Things are going really well,” Alexander said. “Saturdays are especially busy since we’re located right on Southern Blvd. The atmosphere around here is definitely positive.”
Foster’s Grille was also awarded “Best Burger of the Palm Beaches” by the readers of AroundWellington.com.
The fresh, new staff is committed to maintaining Foster’s reputation as a restaurant that offers fast, casual, family dining and serves a high-quality product to its clientele.
Foster’s started flipping burgers in 1999 and instituted its national franchise program in 2005. The Royal Palm Beach restaurant opened in 2009 as a franchise. There are currently 12 employees, Rosen said.
Its menu features chargrilled burgers that are never frozen. Customers on Yelp and Google+ reported on the tastiness of Foster’s wings, hand-cut Idaho potato fries, old-fashioned milkshakes and fresh-squeezed lemonade.
Other menu items include: grilled or fried chicken sandwiches, a Buffalo chicken sandwich, Philly cheese steak, chick Philly, their famous grilled hotdog, oven-roasted turkey sandwich and a backyard garden burger. A kid’s menu is also available.
In addition to serving a spread of all-American goodness, Foster’s Grille has its eye out for the neighborhood.
“Our Dining for Dollars fundraising program donates a percentage of proceeds to various community groups, such as schools, charities, nonprofits and sports teams,” Hockenberry said. “It has been successful in multiple communities.”
Dining for Dollars is similar to the Groupon program, Rosen said. Diners purchase coupons for $10 but they have a $20 value.
Royal Palm Beach is one of 16 Foster’s Grille locations, and one of three in Florida, with others situated in Fort Myers and Cape Coral. There are also restaurants in Maryland, Virginia and North Carolina. Foster’s Franchise Concepts, located in Haymarket, Va., and is currently accepting new franchise applications. The company has plans to grow its presence in the mid-Atlantic and southeast regions, and then expand into other states.
Foster’s Grille is located at 11071 Southern Blvd., Suite 100, Royal Palm Beach in the Southern Palm Crossing shopping plaza. For more info., visit www.fostersgrille.com or call (561) 333-6720.
ABOVE: Jon Rosen and Adrianna Alexander at Foster’s Grill in Royal Palm Beach.