April Shop Talk Reveals Secret To Good Sponsor-Rider Relations

ShowChic dressage boutique continues to impress the dressage community with its extraordinary lineup of speakers at its monthly Shop Talk events. Last month, ShowChic hosted four renowned professionals of the dressage world.

The April Shop Talk, titled “The Sponsor-Rider Relationship: What’s In It For You,” featured Grand Prix dressage champions Lars Petersen and Mikala Gundersen, and their sponsors, Marcia Pepper and Janne Rumbough, respectively.

In the dual presentation, Petersen and Pepper discussed their journey with Pepper’s Danish Warmblood mare — Petersen’s winning partner, Mariet. Likewise, Gundersen and Rumbough shared their experience working together with Rumbough’s impressive Danish Warmblood mare My Lady.

The two pairs explained how to make the relationship between sponsor and rider as successful as they each have. Just this season, Petersen on Mariett and Gundersen on My Lady were the top two most winning riders at the 2015 Adequan Global Dressage Festival.

Adding to the excitement of the April Shop Talk was their recent return from the 2015 Reem Acra FEI World Cup Dressage Finals in Las Vegas. They were two of three riders chosen to compete for their native Denmark, and among only 19 total riders selected to compete.

“We’re thrilled to host such amazing riders and sponsors, and to welcome Lars and Mikala back after riding so well in the World Cup,” said Michele Hundt, owner of ShowChic.

During the Shop Talk presentation, the four speakers discussed the importance of sustaining a friendship between sponsor and rider. Both pairs explained that they don’t actually use formal contracts. Instead, they base their work on mutual goals for their horses. They are all driven to invest in their horses’ health, happiness and future, even after retirement.

Thanks to sponsor Diamante Farms, anyone who missed this Shop Talk or any other recent one will be able to view the videos interactively on the ShowChic YouTube page.

For more about ShowChic, visit www.showchicdressage.com or call (561) 319-2121.

ABOVE: ShowChic’s Krystalanne Shingler (left) and Michele Hundt (right) with Mikala Gundersen, Janne Rumbough, Marcia Pepper and Lars Petersen at the April Shop Talk event.