With most assisted living communities now offering similar recreational and life-enrichment programs, it is becoming harder for locations to stand out in this crowded segment of the senior living industry. The baby boomer generation is clearly in the driver’s seat — and the result is that assisted living communities are beginning to adapt to meet the needs of a generation that won’t settle for anything less than the best for themselves and their parents.
HarborChase of Wellington Crossing recognizes the importance of offering exceptional resident experiences. That said, the new area senior living facility is hosting a leading-edge etiquette and hospitality training program for all of its community associates on Dec. 5.
Led by etiquette expert and founder of the Protocol School of Palm Beach Jacqueline Whitmore, the program is poised to set HarborChase employees apart by their behavior, dress and personalized approach to senior care. This training is the first of its kind in the senior living industry.
During the training, the attendees will be taught first impressions, communication, presentation, remembering names, handshakes, introductions and dining etiquette. These principles will be applied to day-to-day interactions with residents and family members. To help improve the staff’s overall image, a customized dress for success program will also be implemented.
“Unlike the generations before them, baby boomers aren’t moving to senior living communities strictly out of medical necessity,” Whitmore said. “Instead, customized programing and personalized service are the driving forces when choosing a place to spend their golden years.”
In other words, the one-size-fits-all approach is an antiquated business model that doesn’t lead to a profitable bottom-line.
“At HarborChase, we are committed to anticipating the needs of a new generation of seniors and focusing on a five-star hospitality experience for everyone who walks through our front doors,” said Erica Cohen, executive director of HarborChase of Wellington Crossing. “We are determined to provide our residents, family members and guests with an unmatched level of hospitality and services. We want to set the standard for excellence in hospitality for the South Florida area.”
HarborChase of Wellington Crossing features a host of value-added elements including engaging activities, luxury apartments, award-winning cuisine, superior concierge services, 24-hour nursing, a library, a wellness center, cocktail lounges, scheduled transportation daily, housekeeping service, concierge services and customized life enrichment programs. For more information, visit www.harborchase.com.
