Royal Palm Asks Residents For Help With New Slogan

What the “Got Milk?” slogan did for the milk campaign is just what the Village of Royal Palm Beach is looking for in commemoration of its upcoming 60th anniversary. The village is seeking a slogan to encapsulate the quality of life in the community in a few concise words.

Royal Palm Beach Parks & Recreation Director Lou Recchio said the idea for a slogan contest came about quickly.

“This has happened so fast, and it is pretty simple,” said Recchio, who explained that the village will be turning 60 years old in the end of June and is now looking for a slogan to promote during the celebrations and events this year.

Recchio invited residents to review the village’s web site at and read the community’s mission statement, which reads, “The mission of the Village of Royal Palm Beach is to provide services and facilities to create an aesthetically pleasing, active and connected community.”

This is a fairly comprehensive mission statement but a bit wordy for a banner.

Some other facts about the village may help get residents of all ages to put on their thinking caps and inspire them to greater creativity.

The village, which is home to some 35,000 residents, encompasses 11 square miles and is actually 10 miles from the ocean and the nearest beach, despite its beachy name. Led by a mayor and village council, the community was incorporated in 1959 and has been named by Family Circle Magazine to its list of “10 Best Towns for Families.”

Boasting 20 parks with an enviable standard of 10 acres of parkland per 1,000 residents, the village aims to provide diversified activities that fulfill and enrich the physical development, lifetime skills and personal needs of Royal Palm Beach residents.

Proud that its planned, functional parks are designed with open space areas and are maintained to high standards in order to serve residents now and in the future, the village, which is also a bird sanctuary throughout all its borders, has also been named a Tree City USA annually for nearly three decades.

In addition to the abundance of choices for leisure activity, the village also strives to achieve financially sound government and responsive services.

Recchio said that the slogan contest is pretty cut and dried. Entries can be submitted in person at the Royal Palm Beach Recreation Center or online and must be submitted by 5 p.m. on May 30.

“A committee will be named to pick the winner,” said Recchio, who noted that the winner will be announced on July 4 and will receive a prize.

The slogan will be placed on a banner that will be displayed at all village events.

Recchio said that notices have gone out to all the village schools in hopes of inspiring the next generation to get involved in creating the slogan. Announcements have also been made to the local media, and the electronic signs within the community are advertising the contest. “We are hoping for a lot of community involvement,” Recchio said. “We are really hoping to get a good response.”