South Florida Wellness Brand Pura Vida Opens Location On SR 7

A Wellington Chamber of Commerce ribbon cutting welcomes Pura Vida to the community. Photo by World Red Eye

South Florida wellness and lifestyle brand Pura Vida Miami opened its third eatery in Palm Beach County, located at 440 S. State Road 7, Suite 200, on Friday Sept. 15.

Originally founded in Miami Beach in 2012 as a side passion project by Omer Horev, the brand has since established itself as a popular South Florida destination for healthy and wholesome eats with an extensive menu that can be enjoyed any time of the day. Pura Vida fills the void for delectable and equally healthy foods in the area, and promises to establish itself as a neighborhood spot where friends, family and neighbors are eager to return to time and again.

“We are thrilled to be bringing our slice of tropical paradise to Wellington,” Horev said. “It’s the perfect place to continue expanding our footprint in Palm Beach County and also gives us the opportunity to serve and connect with the neighboring communities of Royal Palm Beach, Greenacres and Loxahatchee Groves, among others.”

Pura Vida’s extensive menu draws inspiration from family recipes and the travels of Horev and his wife Jennifer. Customers can anticipate the brand’s acclaimed quality-driven menu, which includes Pura Vida’s famed All-Day Breakfast offerings showcasing a range of avocado toasts, pasture-raised egg sandwiches, fresh bagels and raw organic açaí bowls; clean, chef-driven salads that are customizable with the protein of your choice; wraps, sandwiches and bowls featuring a variety of bases and proteins; as well as a wide array of gluten-free and vegan sweet treats and a simple kids’ menu. Additionally, Pura Vida’s menu includes a series of cold-pressed juices and shots, superfood smoothies, kombucha, and artisanal coffees and teas.

For more information, visit