The sisterly duo behind the tack shop C U at X Tack have added yet another elite name to their impressive array of European tack brands.
Shop owners and siblings Sarah and Katie Hoog have recently agreed to become an exclusive retailer in North America for JUDI, an elite tack line based out of Holland.
C U at X Tack offers a full range of JUDI tack and accessories, including bridles, browbands, stock ties, ear bonnets, belts and dog collars, to name a few.
Known in the dressage world for stunning Swarovski crystal-encrusted browbands, which have adorned many of the world’s top dressage horses, the line has recently expanded its offering to include complete bridles.
“It truly is the crème de la crème of bridles,” Sarah Hoog explained. “So often you’ll invest in an expensive crystal-encrusted piece, and a short time later the stones fall out and you’ve wasted your money. But the quality of JUDI materials is truly unmatched. They use only the best Swarovski crystals, Swarovski fabric and Passier leather. They use a unique method of embedding the crystals so that they will never come loose.”
When selecting new lines to add to their shop’s premium range of inventory, superior quality materials and craftsmanship are the key criteria.
“It has to be something that we would want for ourselves,” Katie Hoog said. “For us to want to carry it, and bring it to our customers, it truly has to be functional, unique and top quality. We will not sell anything that we haven’t tested and worked with in the trade. I’ve had my JUDI browband many years, and it still looks brand new.”
Quality isn’t the only way JUDI products will help C U at X Tack’s customers and their horses stand out from the crowd. While customers will have the chance to see, feel and touch samples from the JUDI line at each of C U at X Tack’s shop locations, all orders placed from the line can also be completely custom and bespoke. In fact, the shop’s location at the 2021 Adequan Global Dressage Festival in Wellington includes a custom design studio where riders can create their own one-of-a-kind dream tack setup.
“Custom design with JUDI items will be a fantastic addition to C U at X Tack’s offerings,” Katie Hoog said. “It will allow riders to create a completely custom, matching set of tack that will be just as unique and one-of-a-kind as their partnership with their horse.”
The addition of the JUDI line is just the latest in a series of achievements for the duo as they continue to expand C U at X Tack’s business goals and customer reach. Launched in 2017, the shop started out as a small pop-up tent at a horse show and has quickly grown into a successful, multi-location operation.
In addition to the shop’s main locations in Wellington, C U at X Tack is also available for mobile pop-up appearances at horse shows and farm events across Florida and Georgia. Customers can purchase items from the JUDI line at C U at X Tack’s web site, or by appointment at their Wellington location and at the 2021 Adequan Global Dressage Festival.
For more information about C U at X Tack, and to see the finest European dressage tack and apparel at affordable prices, visit www.cuatxtack.com.
