The Health Care District of Palm Beach County recently welcomed Juliza Kramer to the new role of marketing and branding manager.
Kramer will focus on growing the Health Care District’s presence in the community and expanding initiatives to engage current and new patients to the safety net system’s diverse healthcare services.
“I am excited and humbled by the opportunity to serve our community and spread the word about all of the amazing work the Health Care District has been doing,” said Kramer, who has more than 10 years of experience in marketing and branding in Palm Beach County. “I look forward to raising awareness about all of the quality services we offer in the county that has always been my home.”
Kramer brings a strong public relations background and experience in both the private and nonprofit sectors. The new position is timely, as the Health Care District serves in roles never contemplated before the pandemic, such as meeting the need in the community for access to COVID-19 vaccinations and testing.
“For more than 30 years, the Health Care District’s diverse services have helped keep our community healthy,” CEO Darcy J. Davis said. “I am pleased to welcome Juliza to our team to apply strategies that will elevate a broader appreciation and understanding of our unique organization and the quality care we provide.”
Kramer’s role will cross over into both the Health Care District’s Community Engagement and Communications departments.
“We serve Palm Beach County in so many important ways that I myself was not aware of, and I’ve lived here my entire life,” Kramer said. “We offer hospital care, Trauma Hawk air ambulance services, primary care clinics, school nurses in our public schools throughout the county and the list goes on. We want the community to know we are here for them.”